Over the course of the last few decades, Brazil has experienced tremendous economic growth. This has been accompanied by tens of millions of its citizens joining the formal sector. With many having more disposable income, the demand for quality products and services, including healthcare, has gone up. Consequently, in the last few decades, many Brazilians have stopped using the often crowded public hospitals and have instead started using emerging networks of private hospitals. One of the hospital networks that has been at the center of this migration is Rede D’Or. Now the largest independent hospital network in the country, it was co-founded by respected cardiologist and entrepreneur, Jorge Moll (http://www.diasdacruz.org.br/tag/dr-jorge-moll-neto/).
Jorge Moll co-founded D’Or in 1977 as a diagnostic imaging laboratory. With time, however, he expanded the humble business into a collection of hospitals and laboratories. Today, there are more than 30 hospitals under the D’Or brand. In 2010, the company decided to sell its subsidiary laboratories for about three-quarters of a billion dollars while at the same time acquiring another hospital group, Sao Luiz.
Perhaps the greatest reason for D’Or’s success is Jorge Moll’s insistence on adhering to international standards (Scholar.Google). Early on when starting out, he modeled his first hospital around one Mayo clinic in Minnesota, USA. Consequently, his hospitals often featured services that were lacking in other hospitals, thus adding to their overall appeal. He made sure to keep the emergency department open to all, even those who did not have insurance.
Going forward, Jorge Moll has made it no secret that he intends to expand D’Or even further, but it is expected that this endeavor will not be met without a few challenges. While the company primarily operates in Sao Paulo and Rio de Janeiro, plans are underway to expand into other areas of the country including the cities of Brasilia and Copacabana. As with any other huge organization, D’Or will likely face challenges associated with gigantism, particular slow growth. Additionally, with international brands getting into the country, D’Or will likely face additional competition. What is more, many of the company’s local competitors also have ambitious expansion plans.
More about Jorge Moll on Wikipedia