Bradesco bank is a leading financial firm in Brazil, located in Cidade de Deus. In terms of total assets, it is the second largest bank in Brazil. Founded in 1943 under the name Casa Bancaria & Almeida, Bradesco has been recognized as innovative. It was, in fact, the first bank to offer internet banking in the country. Today, the bank offers its services through channels such as Easy Phone Bradesco, ATM, Bradesco Celular, and Bradesco Internet Banking.
So far, Bradesco has 5,000 branches, 1.4 million shareholders, over 95,000 employees making it the country’s largest employer, and has the largest private network of self-service points. Bradesco was the largest private bank before being overtaken by the merge of Unibanco and Banco Itau in 2009. It was during this time that Luiz Carlos Trabuco scooped top leadership at the bank.
During this time, the bank was in a great struggle to reclaim its top position from the then born Itau Unibanco. When Luiz came in to be the CEO and the president of Bradesco, he began by galvanizing the human resource department towards realizing unfulfilled objectives. Luiz interest was not to just get the satisfaction of dislodging the firm’s competitor from the top position but to offer the high-profile services clients were looking for. To him, the need of being top did not override the desire to be the best in service provision.
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What’s next for Bradesco Bank?
Fast forward to 2017, Trabuco now serves temporarily as both the CEO and chairman of the private lender. This came about after the resignation of the bank’s 91-year-old oldest serving bank chairman Lazaro de Mello Brandao. The chairman stepped down after serving the bank for over 75 years.
As has been the firm’s norm, rather than looking for talent elsewhere to occupy the position, an executive will be chosen from within to take over from March 2018. The bank is expected to select one person from its seven highest ranking executives.
Last year, the bank raised the maximum serving age for CEO’s, allowing Luiz to hold onto the position until 2019.The main contenders for the post are Alexandre Gluher, Mauricio Minas, Octavio Lazari, and Josue Pancini.
Who is Luiz Carlos Trabuco?
Luiz Carlos is the current Chief executive of the Bradesco bank in Brazil, having joined the company at the age of 22 to start off as a clerk. His rise to top leadership in the company can be attributed to his quick learning skills, an element which his then senior Amador Aguiar was able to see.
Luiz has served the bank for more than four decades, and this gives him an upper hand in handling the firm’s functions as they occur. He graduated with a degree in philosophy from Sao Paulo University and later completed his masters in socio-psychology.
In 1984, he won the post of marketing director and held administrative positions at the Bradesco bank such as leading the Bradesco Seguros in 2003. In his capacity, he made positive changes where an increase in profits was achieved.
For his contribution towards the growth of the insurance sector of the country, Luiz in 2003 and 2007 won the insurance personality of the year. Before his appointment as the bank’s CEO, he served as the vice president for six years. Rumors hold that after his retirement from the Bradesco Bank Luiz will be given a senior position in the government. President Dilma Rouseff is particularly said to show interest in appointing Luiz as the next Finance Minister.
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